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Steve Palmisano’s career has been a steady progression of professional growth and increased responsibility that ultimately went well beyond Advertising Media and Digital Marketing within a “high demand, high change organizational environment”.
In 2012, Steve launched AdElevate, where he has leveraged his deep media knowledge and experience against client’s high value media issues and needs. The result has been a long line of highly satisfied “better off today” clients.
Steve’s core capability lives within online, offline, general market & multicultural media. It is uncommon to possess a media background that is strong and deep with knowledge and knowhow that crosses all of these media disciplines in both planning and buying. It is even less common for this background to be combined with a client side perspective focused on the application of media that fulfills brand marketing objectives and strategies that deliver positive and measurable in-market results. Beyond media, Steve has managed digital marketing initiatives and teams since the inception of digital marketing. A core capability is the ability to focus and understand what the unique role of digital should be within your marketing mix. Steve understands that digital is both a unique skill set that you need to harness but also one that has to be integrated within your marketing team’s competencies.
Though not a market researcher, Steve has developed a deep knowledge of research tools and is a believer that marketers cannot settle when “off the shelf” standard research measures are incapable of delivering the information you need to know to smartly evolve and scale your marketing programs. There are often inventive ways to customize the manner in which you collect and analyze research to better guide future marketing decisions. It’s our job to find them.
More Than Client Side Media Beyond client media, AdElevate leverages Steve’s experience and regularly provides other media related value added services: ·